Arcade Fire's music videos

http://www.beonlineb.com/
The video for Arcade Fire's single 'Neon Bible' is interesting and stands out mainly because it allows the audience to interact with the video to the extent where we can control not only the pace of the music video but what appears on the screen as well. This is something that has not been done before and we as the audience are immediatly drawn into the band and want to find other work they have done. The band have took the oppertunity to reverse the role of a music video, as they have made the video more interesting and we pay more attention to it than the actual song. Audience participation is the biggest for our interest in this video, and there is no real relevence the visuals have with the actual song apart as we are shown one man standing in a blacked out background and we are able to control the movements of his hands and how he is positioned. The only link between the song and the visuals are that we can unvail the lyrics that are being sang from his mouth, and that simple colours of black and white match the slow and simple music we can hear. Attention is also grabbed as once the video has finished the want to wattch it again to make sure we haven't missed anything.


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