‘Digital technology turns Media consumers into Media producers’. In your own experience how has your creativity developed using digital technology to complete your coursework products?

A media convention that technology played a big part in its production was my digipak for my created band. Using technology I was able to research existing digipaks and album covers that were of bands that’s music was a similar genre. I was able find images of album covers using Google search engine and with seconds I had inspiration from existing albim covers I could re-create. The main technology that was pivotal in the production of my Digipak was Photoshop. Using Photoshop I was able create the exact product I had planned and I could edit photos and fonts to get the exact theme I wanted. The idea of Photoshop is that creating and editing has become a lot simpler and can be done by almost anyone who owns it. This is a great example of how technology has ‘Turned Media consumers into Media producers.

Another Media product that production was heavily influenced by technology was when we created our music video. After we had got all the footage we needed shooting our video, we could upload all the shots onto the Imac which had software called ‘Imovie’. This was again a programme that was designed for allowing people to make home video footage accessible to anyone and simplified what was once a specialised subject. This links to the quote as ‘Imovie’ has made the production of videos simple and a skill that is now available to anyone.

The use of technology was vital throughout my whole coursework as all my research was found on internet sites. I found existing digipaks that belonged to bands of a similar music genre to mine, so I could take inspiration and see what it was that made that particular design so successful. I got information and images off the internet and then uploaded them onto Blogger which was the site we used to track our planning and research for the coursework. Also other internet sites such as ‘Dafont’ and ‘Google’ allowed me to get specific fonts and images for my digipak not only to make it as realistic as possible, but to get the exact design I had planned.

When filming the music video, the HD camera we used enabled us to get the exact shots to the quality we wanted. This is the best example of how digital technology allows digital consumers to be digital producers as the camera allowed us to shoot a music video ourselves.