‘Digital technology turns Media consumers into Media producers’. In your own experience how has your creativity developed using digital technology to complete your coursework products?

A media convention that technology played a big part in its production was my digipak for my created band. Using technology I was able to research existing digipaks and album covers that were of bands that’s music was a similar genre. I was able find images of album covers using Google search engine and with seconds I had inspiration from existing albim covers I could re-create. The main technology that was pivotal in the production of my Digipak was Photoshop. Using Photoshop I was able create the exact product I had planned and I could edit photos and fonts to get the exact theme I wanted. The idea of Photoshop is that creating and editing has become a lot simpler and can be done by almost anyone who owns it. This is a great example of how technology has ‘Turned Media consumers into Media producers.

Another Media product that production was heavily influenced by technology was when we created our music video. After we had got all the footage we needed shooting our video, we could upload all the shots onto the Imac which had software called ‘Imovie’. This was again a programme that was designed for allowing people to make home video footage accessible to anyone and simplified what was once a specialised subject. This links to the quote as ‘Imovie’ has made the production of videos simple and a skill that is now available to anyone.

The use of technology was vital throughout my whole coursework as all my research was found on internet sites. I got information and images off the internet and then uploaded them onto Blogger which was the site we used to track our planning and research for the coursework.